Let's see now, my last blog posting was in the Christmas season in 2009. In the blogsphere world, that is a LONG time.
Since then, I have been working on my MBA program which is nearing the end as I write this blog. It has been an intense four months for me. Handling strategic management, performance management, international business management and international finance has frankly out my brain cells to the test within a short space of time. Still, it is my personal decision to do the accelerated path for this MBA program, and I am thrilled to have my intellectual curiosity tested to the max by the endless case studies over this period.
Since I finished my strategic management exam yesterday, I decided to re-visit some of the blog postings on my Google Reader, and was pleasantly surprised to find two exceptional research studies that are contributed at no cost by Altimeter's analyst, Jeremiah Owyang and Joe Lovett from Web Analytics Demystifed. Both reports are similar in its research findings, but with subtle contextual differences that do not differentiate the substance of their arguments. Published under the premise of open research, the authors have clearly walked the talk in the social media space by encouraging comments and feedback from the online community that would improve the research further.
Now who says there's no good and free research online? So long we remain open to new ideas, and apply critical reasoning on the arguments offered by the authors, everyone will stand to learn more about social media. My thanks to Jeremiah and Joe for graciously allowing their hard work to be shared in the WWW.
- Darren -
View more documents from John Lovett.
Latest Facebook trends in Altimeter Group and Web Analytics Demystified.
